Branding/Corporate Design
Your corporate identity should not be a coincidence! From naming and logo to color concept and visual language: our expertise lies in both the strategic and visual development of your presence and extends across all touchpoints. We make your company or brand visible and tangible so that you stand out from the crowd.
Definition
Corporate Design
The appearance of a company – its external image.
Corporate design is part of corporate identity and comprises the visual expression, the dress of a company. The aim is to make content, values and competencies visible. The image that the corporate design paints is used to communicate and transfer messages. In this way, the relevant target groups (customers, employees, partners) can be addressed and picked up in a targeted manner. In addition to the communication aspect, it also serves as a means of identification – both internally and externally – and thus as a means of differentiation from competitors. Overall, it is an important tool for the sustainable success of any business. With this definition, it also becomes clear that a corporate design is more than "just" a logo. A company's logo is only a single building block and must be embedded in an overall concept. Only the interaction of the individual elements has the potential needed to develop the desired power.
Corporate design elements
The following elements together form the corporate design. The elements mentioned support each other and complete the corporate design in interaction. They ensure that there is consistent communication.
Company name / brand name
The name is often one of the first points of contact with a company. For this reason, it is important that communication begins there, both in terms of content and at the subjective and emotional level.
In the process of finding a name (naming), different aspects are examined and tested against proven criteria.
Logo / Brandmark
A logo is a kind of image or symbol that represents, visualizes, symbolizes, visualizes a company or an organization. It helps to identify a company or brand without necessarily showing the name. There are different types of logos (read more about the different logo types here), which can be assigned to certain categories. However, some are a hybrid and make use of elements from different categories.
Brand Guide / Design Manual
All considerations that go into the corporate design are recorded in the manual. This ensures that everyone who works with the corporate design starts from the same. In addition, the framework is defined within which the communication measures can and may move. This gives the company/brand long-term consistency that extends across all media.
Corporate Identity
In order to present your company in the best possible and professional way, we evaluate contact points with the target groups and design a holistic appearance. This is about what the customer or target group sees and perceives from your company or brand – at all touchpoints. The goal is to create a comprehensive corporate identity and a consistent brand experience.
At Visuelle Fabrik, we work with our clients to develop a suitable strategy based on questionnaires and workshops in order to create a holistic image with high recognition value. In doing so, we draw on both hard facts and figures from market analyses and surveys as well as so-called soft factors such as emotions and moods. All aspects of visual perception are important for a consistent appearance.
We think in a networked way, not infrequently take the customer's perspective and sometimes ask critical questions. You will find in us a partner who will walk the path together with you. We are open, honest and direct and expect the same from our counterpart.
1 1
STEP 1
Strategy workshop
The why, how and what are clarified in a workshop – brand personality, positioning, target groups, story and content strategy are developed.
2 2
STEP 2
Branding design
With the help of design, the contents and values are made visible and all communication media are defined and designed.
3 3
STEP 3
Launch, Support, Marketing
We provide holistic support and are happy to assist with all communication measures in daily business.
